Kiko Kostadinov for Fox Lab by Jacolby Satterwhite

We are excited to announce the inaugural Kiko Kostadinov for Fox Lab capsule collection. This twenty-piece, unisex capsule collection for Spring/Summer 2025 reaches to the beginning of Fox Racing’s inception when the brand was known as "Moto-X Fox." Under this name, the brand enlisted upcoming riders to handle its range of bespoke mechanical innovations, fitting them out in signature, graphic gear that Fox Racing would become known for.

The visual campaign for this capsule collection was conceived by American artist Jacolby Satterwhite – an artist celebrated for his conceptual practice addressing ritual, fantasy, freedom and world-building through immersive installation, virtual reality and digital media. We commissioned Satterwhite to reimagine the collaboration through his unique lens. The resulting film and still images are set in a futuristic setting where the very essence of human identity is redefined and all consciousness is uploaded to a public domain.

The film explores a universe without rules or gravity, teeming with potential. The narrative follows the journey of an individual whose consciousness is uploaded to a sophisticated, futuristic vehicle—a hybrid of human, machine, and transformer. With seven brains installed in the wheels, engine, and passenger seat, the bikes navigate a vast and untamed landscape blurring the lines between human and technology–offering a glimpse into a bold new reality.

The film is inspired by the weightlessness of the clothes and acts as a celebration of the possibilities of transhumanism, where human potential is limitless. With his work, Satterwhite challenges the traditional notions of what it means to be human, and what it means to be free. The artist embraces a future where technology empowers the human experience—where fashion, innovation, and identity come together in ways not seen before.

The Kiko Kostadinov for Fox Lab Spring/Summer 2025 collection will launch the 16th of January on the Kiko Kostadinov webshop and in our Los Angeles location.